In 2013, Almailem Group embarked on an ambitious journey!! We decided to Go Green, and we took the bold step to create a recycling factory for used tires.

The objective was to give the used tires a new life. This journey was filled with challenges, but we embraced disruption as an opportunity to progress constructively.

Many mistakes were made and disasters faced, like equipment failure, product failures, and dealing with high working temperatures, and also because this was a new area for us, it came at the cost of learning and understanding, which lead us to make it finally work.

Recycling of used tires can be done in various ways, one is the mechanical process. At Green Rubber Recycling, we shred complete tires and separate the key components – rubber, steel and fibre. Steel and fibre also go into further recycling or applications.

Interestingly, one of the products we produce is rubber crumb, which is further used to make a variety of flooring applications like tiles and mats. They can be used in playgrounds, nurseries, car parks, walkways, medical applications, the uses are endless. This process also generates fine rubber powder, which is used as a filler in select kinds of tire manufacturing. Slowly, with time, tires have come through a complete circle of life.

In terms of sustainability, rubber flooring as a material is eco-friendly and further recyclable with a very low impact on the environment.

Being the pioneer in introducing waste tire recycling to Kuwait, our mission is to continue to build a business that positively contributes towards minimizing waste. Our aim is to reach a zero waste target, and we are working steadily towards this.