Founded in 1945 in Japan, Toyo Tire & Rubber Co. Ltd. has been in manufacturing and sales business of
automobile tires and rubber products. The company has stood for innovation, quality, performance and
excellent service for nearly 70 years, and is currently shifting to a stage of further growth based upon
strengthening of various business bases.
Toyo’s business activities are not limited to Japan, but spread over more than 100 countries and regions
world-wide, providing unique products that meet the diversifying needs of customers globally.
The corporate attitude of Toyo Tires is expressed in the brand statement ‘driven to perform’ which
means ‘in pursuit of the best performance’. The company is always striving to improve the technology
behind tires so that they are safer, greener and more durable.
Safer & Longer-lasting tires
No matter what you drive, Toyo is finding ways to give you quicker acceleration, more stopping power,
more precise cornering and a smoother, quieter ride.
Commitment to the Environment
Toyo also considers performance in environmental terms. Tecology is Toyo’s global initiative under which
Toyo is working to use less energy and reduce environmental impact in the manufacture, composition
and performance of every product it makes
Toyo applies leading edge technology, innovation and testing to every tire it develops. From the
company’s state-of-the-art testing facilities to real world data and racing performance, Toyo uses this
knowledge to make the best products. The company Tech Centre in Itami, Japan is one of the most
advanced in the world, and it also houses Flat-Trac II Tire Test machine and super-computer based
simulation systems, which are at the heart of Toyo’s T-mode technology.
The Toyo product portfolio covers a broad range of applications – from the high-performance, racing-
inspired Proxes series to the Open Country line for SUVs & 4WDs together with specialized tire lines for
Premium Sponsor of AC Milan
In April 2014,Toyo finalized an agreement to support AC Milan, the renowned world-class & prestigious
football club, as Premium Sponsor until June 2016. Toyo believes that supporting a powerful and
genuinely proficient club like AC Milan will contribute to improving the global presence of the TOYO
TIRES brand and, in turn, allow it to more clearly bring out the potential premium of the products being
offered. This partnership can be expected to bring significant advantages to the brand in each market
where there is impassioned potential for football such as the Middle East.