Among Top 7 Tire Companies Globally
From its humble beginnings in 1941 as Korea’s first tire company, Hankook tires has grown into being the
seventh largest tire company in the world, one that continues to create new possibilities and overcome
With constant technological development and commitment to innovation, Hankook is taking a leap to
become a leading global tire company that provides sustainable solution to deliver ultimate driving
satisfaction to all customers. Hankook Tire’s mission is to “contribute to advancement in driving”.
At Hankook Tires, the aim is to provide a more safe, pleasant and comfortable driving experience from
the moment the driver starts the engine. Driving Emotion embodies everything that the company is
about and elaborately depicts what a driver deserves : “dynamic range of emotions that enable drivers
to enjoy driving”.
Motorsports : Official partner of DTM
As the official partner of Deutsche Tourenwagen-Meisterschaft (DTM) since 2011, Hankook Tire has
been creating a lasting impression of excellence among drivers from around the world for its
technological skills and strong brand value. DTM is an intense international racing competition where
premium German car brands AUDI, BMW and MERCEDES-BENZ compete to showcase their automotive
technologies and driving skills. Participating in a race that pushes the limits of a car’s performance to its
extremity helps reinforce Hankook’s credentials.
OE Tire for Mercedes S-Class
In year 2013, Hankook Tire was chosen by Daimler AG as the original equipment supplier for its new
Mercedes-Benz luxury sedan, which will be fitted with Hankook Ventus Prime2 tires.
As well as meeting the demands for outstanding brake performance and excellent handling – important
safety aspects of all Mercedes cars – the engineering specifications for Ventus Prime2 focussed on
optimizing comfort, minimizing noise and significantly reducing rolling resistance. During extensive
testing phase, this ultra high performance tire was particularly notable for its comfortable driving
As a tire manufacturer dedicated to contributing to advancement in driving, Hankook Tire intensively
invests in research & development via five R&D centers around the world. Applying the newest
innovative technologies and solutions, it produces superior quality and high performance radial tires for
passenger cars, 4x4s, SUVs, light trucks, buses, trucks and motorsports at is seven manufacturing
facilities in four different countries.
Hankook’s ultra high performance tire range Ventus Prime and Ventus V12 evo received the top
accolades in tire tests in year 2008 from reputed automotive magazines of Europe. During the same
year, it launched the ‘Kontrol Technology’, the company’s philosophy behind advanced technology. It
has received highest marks (very recommendable) in ADAC tests many times. Moreover, for the last 2
years, it has received the prestigious iF Product Design awards : for Ventus V2 concept2 in year 2014 and
for Ventus S1 noble2 in year 2015.